Book Cover: Creativity and formality can coexist in the same world!
For the Digital Book Cover (Bitmap Imagery), I developed a personal idea to improve the marketing plan assessment. As a marketing instructor, I have found that creating marketing plans can be a tedious task for students. Therefore, I am introducing a simpler method using the Design Thinking tool. In this book cover, I used GIMP software, images from FLICKS/iStock/FREEPIK, and typography downloaded from dafont.com.
In summary, this is a personal inspiration emerged from combining my two previous worlds: marketing + design. Each side has a depth that is complex to explain. Typography plays a key role in reflecting the core concepts. Sustainability + Technology.
Logo creation: Simple and insightful
In the case of the Logo (Vector Imagery), I worked on a Travel Community idea. This is a business line from a real travel agency and is focused on creating a community with specific benefits for each trip. During the creation process, I sketched several ideas and selected one to develop in the software. I used Inkscape, creating everything with its resources (rectangles, lines, airplane symbol, and typography). I also downloaded and installed the typography based on the conceptualized design.
It brings simplicity to the design and contrast in the colors. It brings joy with the orange and formality with the black. The plain colors reflect cleanliness.
